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Under-50s drive half of NNA at UBS’s Greater China private client unit

By Stanley Yupu Li , senior reporter | 7 October 2026 | 5 minutes read
Jamee Wong, UBS GWM

Next-generation engagement is proving a key driver of commercial growth for UBS Global Wealth Management (UBS GWM), with clients under 50 now accounting for half of net new assets (NNA) within its Greater China private clients team. To capture this opportunity, UBS GWM positions the next-generation as a strategic priority, making engagement a standing topic in its monthly management reviews…

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