Awards for Distinction 2022 – Best Domestic Private Bank – Digital Innovation and Services

Best Domestic Private Bank Digital Innovation and Services


Siam Commercial Bank

Best Domestic Private Bank – Digital Innovation and Services

Sornchai Suneta

executive vice-president & head of the Investment Office and Product Function and Chief Investment Office
Siam Commercial Bank Public Company Limited

We are delighted to win three Awards for Distinction from Asian Private Banker for 2022: Best Domestic Private Bank – CIO Office; Best Domestic Private Bank – Discretionary Portfolio Management; and Best Domestic Private Bank – Digital Innovation and Services. The recognition reflects the calibre and dedication of our team members who provided clients with the very best services in a year that was marked by unexpected events, market volatility and uncertainty. We are determined to sustain our best efforts towards serving clients.

What was behind the judges’ decision?

  • Throughout the COVID-19 pandemic, SCB has dramatically accelerated the deployment of its end-to-end, hybrid digital advisory, known as SCB wPlan. The platform, with the assistance of an RM, allows for digital client onboarding, portfolio review, product recommendation and trade execution, among other features
  • SCB has integrated hyperpersonalisation to an extent rarely seen in domestic onshore players. For example, SCB clients can enjoy different service levels depending on their requirements — RM-assistance in person, RM-assistance via teleconference, or do-it-yourself
  • SCB clients can also get differentiated pricing for specific products, receive personalised investment recommendations, and customise their userinterface (UI) and user experience (UX)

What we said

SCB has set a new benchmark for the digital services available to HNW clients in onshore markets, said Carly Lau, reporter, Asian Private Banker and member of the Awards for Distinction judging panel. Blending the best of hyper-personalised engagement, seamless multi-channel touchpoints for clients, and robust risk controls and security, SCB is leading the way in digital innovation in Thailand’s private banking industry.

For these reasons, Asian Private Banker is proud to honour SCB with the accolade of Best Domestic Private Bank – Digital Innovation and Services at the 12th Awards for Distinction.

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