Awards for Distinction 2022 – COO of the Year

COO of the Year  


Laurent Rosfelder, UBS Global Wealth Management

COO of the Year


I am deeply honoured to receive this recognition. This award is a tribute to the fantastic COO team in APAC and globally. The digital transformation journey over the past few years has brought challenges and opportunities. We have overcome the challenges and have excelled in efficiently supporting business growth. The COO team and I are committed to remaining a close partner to the business and to driving the transformation journey.


What we said

Since launching the My Way digital platform in Asia more than two years ago, UBS has led the way among the region’s private banks in hyper-personalisation of investment advice and discretionary mandates. Only now are its peers beginning to catch up in terms of taking the best of what the likes of Netflix have to offer and applying that to shake up the often technologically-archaic world of private banking,” said Daniel Shane, editor of Asian Private Banker.

The success in presenting such digital endeavours to its private clients in the region is in no small part down to Laurent Rosfelder, operating head for wealth management, North Asia, at UBS. The executive has pioneered the Swiss universal bank’s so-called ‘high-tech, high-touch’ service in the region that nimbly walks the line between offering the latest technological tools for its sophisticated client base and ensuring the human advisor remains at the heart of the bank’s service offering.

Rosfelder shows few signs of stopping there, however. In 2022 alone, UBS launched WE.UBS, a digital wealth management platform targeting emerging HNWIs in China’s Greater Bay Area, as well as UBS Circle One, an Asia-developed app that aims to better connect clients with experts within the bank.

With the bank’s impending move in North Asia to new, purpose-built premises in Hong Kong’s Kowloon district, Rosfelder is sure to be keeping busy in the coming months and years, and we are delighted to recognise him as Asian Private Banker’s COO of the Year for 2022.

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