Awards for Distinction 2023 – Best Private Bank – Client Experience & Lifestyle

Best Private Bank Client Experience & Lifestyle


Citi Private Bank Asia

Best Private Bank – Client Experience & Lifestyle

Steven Lo

Asia North and Australia head, Citi Private Bank, and vice chair of Citi Private Bank Asia
Citi Private Bank Asia

At Citi Private Bank, we deliver our international footprint to serve the needs of clients with global needs and mindsets. As clients seek opportunities for wealth preservation and income generation, Citi’s Global Client Service leverages our presence worldwide, local knowledge, and execution capabilities to serve their distinct needs.

Our private banking teams work collaboratively to serve a client’s local needs regardless of where they are based with a primary relationship manager in their home market. From access to capital markets and alternative investment opportunities to commercial and real estate financing, the Global Client Service provides consistency and excellence in service.

We are proud to have our Global Client Service recognised in this category as a key differentiator for our business.

What was behind the judges’ decision?

  • Citi’s ULTIMA proposition has etched its place as a leading and exclusive credit card for UHNW clients. Its exclusive offerings include a dedicated lifestyle RM and access to luxury private islands in different regions across Asia and the Pacific Islands with full-serviced resorts for personal and family retreats
  • The judging panel is also convinced that the private bank has enjoyed robust client referrals from ULTIMA card owners who introduced the exclusive card to their non-Citi peers
  • Citi Latidue demonstrated Citi’s longer-term strategic goals of being a leading bank for the next generation. The programme provides curated lifestyle events such as wine and art nights and educational content on business and investments for next-generation clients

What we said

“Citi surprised its peers in 2023 with its rebranded ‘black card’, the ULTIMA Credit Card, specially designed for its chosen private bank clients. The judging panel was impressed by Citi Private Bank’s commitment to bringing the best lifestyle experience to clients, with each of its ULTIMA clients being paired with a lifestyle RM who is separate from the RM who manages their money,” said Carly Lau, senior reporter, Asian Private Banker.

“The judging panel was also impressed with the exclusivity of the ULTIMA launch event, which welcomed hundreds of Citi Private Bank clients and invited the Academy Award-winning actress Michelle Yeoh as a guest speaker.

“In addition, Citi Private Bank’s Citi Latitude brings curated gatherings and experiences for future leaders and generations on various topics such as sustainable investing, entrepreneurship and technology, innovative technologies, and wine and art events. For that strong commitment to delivering the best client experience, Citi justified being the best private bank in this category. Asian Private Banker would like to congratulate Citi Private Bank for winning Best Private Bank for Client Experience & Lifestyle for 2023.”

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