Awards for Distinction 2023 – Best Private Bank – Intermediaries

Best Private Bank Intermediaries


VP Bank

Best Private Bank – Intermediaries

Pamela Phua

CEO Asia
VP Bank

We are extremely honoured to have been recognised by Asian Private Banker as the Best Private Bank – Intermediaries.

Winning this prestigious distinction for the third time further solidifies our position in the intermediaries business. It is a testament to the hard work of our team, coupled with the unwavering trust and support of our clients and partners.

This also aligns with the trajectory and progress of our Strategy 2026, which is now in its growth phase. We are well-positioned to lead the way in servicing Intermediaries and our private clients with unparalleled excellence.

What was behind the judges’ decision?

  • The boutique private bank is piloting a digital onboarding solution for intermediary partners in Liechtenstein and Europe with plans for expansion into Asia. Additionally, VP Bank has introduced a new proposition for Asian clients: the tokenisation of passion investments
  • The bank has also launched the VP Bank metaverse for clients to fully experience tokenised assets in an interactive manner. Additionally, it has bolstered its technological capabilities to enhance client services, while streamlining operations by outsourcing IT infrastructure
  • In a bid to grow its group sustainable investment AUM as part of its Strategy 2026, VP Bank has launched a few initiatives including a new Responsibly Sourced Gold Note, and a Sustainable Plus fund discretionary mandate

What we said

“In Asia, boutique player VP Bank has notably excelled in capturing the EAM segment, which typically constitutes 5-10% of a private bank’s business. However, at VP Bank, this segment comprises a substantial 50% and shows continuous growth,” said Audrey Raj, senior consultant and South Asia editor of Asian Private Banker. “Despite this achievement, VP Bank remains proactive in staying abreast of trends, innovating its business approach.

“The bank is enhancing technology, streamlining operations, and prioritising client-centricity. Additionally, it is expanding its range of structured products for Asian clients. VP Bank’s tokenisation service is receiving positive feedback from clients in the region.

“In addition to Singapore and Hong Kong, VP Bank’s target markets in Asia include Indonesia, Malaysia and Thailand. Its partnership with Hywin Wealth International has doubled business volume, and the bank is actively organising roadshows in China. Congratulations to VP Bank for clinching the title of Best Private Bank – Intermediaries. Team APB celebrates your welldeserved achievement.”

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