Awards for Distinction 2023 – Best Private Bank – Pure Play

Best Private Bank Pure Play


Julius Baer

Best Private Bank – Pure Play

Jimmy Lee

Member of the Executive Board,
Julius Baer Group Ltd and region head Asia,
Bank Julius Baer

Julius Baer’s ‘Best Private Bank – Pure Play’ award is a reflection of our dedication to delivering bespoke financial solutions and to understanding and prioritising our clients’ needs.

In a rapidly evolving landscape, this acknowledgement resounds against our focus as a pure-play specialist and our passion for providing tailored services that meet the distinct goals of our clients.
We are honoured to receive this accolade, which reinforces our position as a wealth management leader.

We remain resolute in our mission to offer unparalleled expertise and innovative solutions, ensuring our clients thrive and achieve their long-term wealth goals. A tribute to our team’s dedication and expertise, we celebrate this achievement and remain inspired to serve our esteemed clients across Asia with our very best.

What was behind the judges’ decision?

  • Assets under management and client base increased, partly due to Julius Baer’s ability to connect clients onshore and offshore in India, Thailand, Japan and China. It is the largest foreign private bank in India and Thailand. Robust wealth planning offerings also contribute to more net new money and new clients in the family office space. These factors have collectively led to a rise in recurring revenues for Julius Baer during periods of extreme volatility while also attracting a greater number of senior hires to its platform, including group heads
  • Julius Baer has established a strong track record in a range of investment strategies available through discretionary mandates that have outperformed, as well as Julius Baer’s in-house funds that have 4 and 5-star ratings from Morningstar. Additionally, the bank enhanced its product platform to house more exclusive premium products focused on mega themes and private markets. With more products in the mix, 2023 was a stellar year for Julius Baer’s discretionary business in Asia, which saw record inflows and performance. It is continuously innovating its custom offerings with a focus on localised solutions
  • On the technology front, Julius Baer has expanded the scope of its innovation lab, Launchpad, to spearhead global innovation activities from Asia, with its global innovation head based in Singapore. Several projects covering use cases across front, middle, and back-office have been developed as a result. The bank is continuously investing in technology to create a digital-first, hybrid client experience and strengthen its digital assets offering

What we said

“Julius Baer’s five wins at the 2023 Asian Private Banker Awards for Distinction are a testament to the bank’s regional business growth and depth of its wealth planning solutions offerings and
product platform,” said Audrey Raj, senior consultant and South Asia editor of Asian Private Banker.

“The Swiss Pure Play has broadened its footprint and secured new clientele not just in conventional financial hubs such as Singapore and Hong Kong but also in emerging wealth management markets. Its exclusive focus on wealth management, coupled with its commitment to ESG principles and tailored localised products, is yielding positive results for the institution.

“The private bank has also made strides on the technology front by establishing its first innovation lab in Singapore. All of this was reflected in Julius Baer winning the Best Private Bank – Pure Play award. APB congratulates everyone at Julius Baer on this well-deserved recognition.

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