What was behind the judges’ decision?

• Throughout 2024, J.P. Morgan Private Bank has significantly enhanced its artificial intelligence capabilities for APAC clients by setting up a dedicated AI regional team. Leveraging J.P. Morgan’s industry-leading AI expertise, the APAC team has further refined its large language model suite and introduced AI Research Analysts – Connect Coach. This innovative tool enables relationship managers to seamlessly access and share J.P. Morgan’s in-house research in multiple languages, enhancing client engagement and advisory services.
• JPOI has been elevated to a new level in 2024, now available in over 20 regions, across nine booking platforms, and in seven languages. Powered by the bank’s in-house AI capabilities, JPOI delivers an enhanced client experience, offering personalised digital solutions, advanced fraud and security features, and refined real-time performance analysis, setting a new benchmark for digital innovation in private banking.
• The numbers speak for themselves. During the judging period, client engagement metrics showed a significant uptick. Over 75% of client relationships now engage digitally every month, with a 26% increase in active users on the platform. While J.P. Morgan Private Bank has seen tremendous success in its APAC business, its strategic digital investments have played a key role in driving this growth. Notably, the bank achieved a nearly 90% success rate in eligible online trades and recorded an 80% surge in mobile engagement, reinforcing its commitment to delivering a seamless and innovative digital experience for clients.