Best Private Bank Australia
UBS Global Wealth Management
Best Private Bank – Australia
Michael Marr
head of Global Wealth Management Australia
“We are delighted to be recognised in this year’s awards as Best Private Bank in Australia. For us, this is a show of strength following the completion of the merging of Credit Suisse and UBS in 2024 and solidifies our position as the country’s leading global wealth manager.
“This recognition also follows our launch of the Global Family and Institutional Wealth (GFIW) coverage model in Australia. Through GFIW, we provide our ultra high net worth and family office clients with a whole-of-bank coverage model, which includes direct access to UBS’s investment banking capabilities.
“This year, we look forward to continue offering our clients superior access to product and personalised lending solutions whilst also delivering strong positive growth trajectory and exceptional financial performance.”
What was behind the judges’ decision?
- Over the past year, the combined scale of UBS and Credit Suisse has further strengthened UBS’s position as the world’s leading wealth manager. This integration has enabled the bank to provide clients with superior access to innovative financial products and highly personalised lending solutions, resulting in strong double-digit growth in both revenue and client assets, all while maintaining disciplined cost management.
- Following the completion of the merger, Credit Suisse wealth managers have fully aligned their discretionary portfolios with UBS’s house view, offering clients in Australia access to the most comprehensive chief investment office insights. Additionally, clients can now benefit from UBS’s extensive global network, including in-depth market research and specialised services from experts worldwide.
- UBS has also enhanced its digital capabilities in Australia, reinforcing its commitment to delivering a seamless client experience. The bank launched a dedicated UBS Global Wealth Management Australia website and upgraded the UBS app, providing clients with easier access to portfolio information, market data, research publications, and advanced trading tools.
What we said…
“In 2024, the merger between Credit Suisse and UBS was successfully completed, with all Credit Suisse staff transitioning to UBS. This integration has created a wealth management powerhouse, overseeing more than US$4 trillion in global assets, including over US$46 billion in Australia. For the second time, UBS has been named the Best Private Bank in Australia, reaffirming that the combined strength of these two financial giants is the crown jewel of the onshore Australian wealth management landscape,” said Carly Lau, senior reporter, Asian Private Banker.
“In addition, UBS introduced its Global Family and Institutional Wealth (GFIW) coverage model in Australia last year, offering ultra high net worth and family office clients seamless access to the full breadth of UBS’s expertise. With the acquisition of Credit Suisse, GFIW has become a powerful addition to UBS’s already well-established wealth management offerings in Australia, spanning portfolio management, investment advisory, and wealth planning.
“Despite increasing competition from private banks entering the onshore market, UBS has once again claimed the victory of Best Private Bank in Australia. Asian Private Banker extends its warmest congratulations to the entire Credit Suisse and UBS Australia team on this well-deserved recognition.”
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