Hafeeza Kamsani

Raffles Family Office

Hafeeza Kamsani

executive director and chief operating officer, Southeast Asia, Raffles Family Office

Q1: Reflecting on 2025, what were your firm’s major milestones from an operational perspective, and how did you achieve them? Conversely, what were the setbacks and challenges encountered along the way, and what measures were taken to surmount them? How have those lessons shaped your 2026 strategy?

In 2025, the main operational milestone was strengthening our ability to scale consistently while maintaining discipline. We focused on simplifying front-to-back processes, tightening governance, and embedding technology into day-to-day execution to enable teams to move faster with fewer manual handoffs.

The hardest part of the year was managing the “friction of growth”: higher volumes, more cross-team dependencies, and the need to integrate new tools without creating fragmented ways of working. Those lessons have shaped our 2026 priorities: further standardising workflows, improving data quality and reporting, and building a more integrated operating platform to scale quality and control, not just activity.

Q2: How is the firm addressing the operational challenges of integrating these technologies while driving measurable KPIs in revenue growth and delivering hyper-personalised client experiences?

We treat technology integration as an operating model redesign, not tool adoption, and we start from the reality that our teams are largely client-facing. So the process begins with people, not platforms. Operationally, that means we embed AI into defined workflows, removing low-value tasks and reducing manual effort, so colleagues can spend more time on judgment, client outcomes, and risk-aware execution rather than administration. To make this sustainable, we focus on building capability alongside the rollout, helping teams “learn, relearn”, and adopt new ways of working, so AI becomes a consistent habit, not a one-off tool.

Q3: With regulatory requirements continually evolving, private banks and wealth managers are reassessing their compliance systems and processes. From an operational perspective, what are the biggest challenges you face in meeting these requirements, and how is the firm tackling them to maintain both efficiency and client trust?

The biggest challenge is meeting rising regulatory expectations without turning the client journey into a series of delays. Pressure points usually sit around documentation quality, AML/KYC consistency, ongoing monitoring, and audit readiness, especially when client profiles and structures are complex. Our approach is to build compliance into the workflow, so it is not an add-on: standardised templates and checklists, clear approval paths, stronger audit trails, and early visibility of exceptions.