Straight Talk: Francesco de Ferrari, head of private banking, Asia Pacific, Credit Suisse

11 September 2014 | 9 minutes read

Net New Assets (NNA) have grown over 80% year-on-year in the first half of 2014 for the private bank in Asia Pacific. Is NNA the best measure of success in the private banking industry? It is a challenge to measure success in our industry – the ultimate measure should be client satisfaction. The day we can measure it and pay people…

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