Beyond the balance sheet, how Pictet uses art to win clients

As private banks across Asia compete for the loyalty of ultra high net worth families, non-financial touchpoints are increasingly defining brand stickiness. For Swiss bank Pictet, central to this approach is Collection Pictet, a curated body of nearly 1,200 artworks displayed across the group’s 31 global offices. The collection’s chief curator and global head of arts for Pictet Group, Loa…

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