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Private banks in Asia need to spend up to US$5 million on social media strategies, says expert

To curate and customise client relationships in a manner that is most accessible and apt for the second and third high net worth (HNW) generations in Asia, banking expert and founder of New York-based mobile-only bank Moven, Brett King, says private banks must ramp up their social media strategies to stay relevant. “Private banks in Asia should be spending between…

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