This award recognises a pure play private bank in Asia Pacific that represents the best that the industry has to offer. The Judging Panel defines a pure play as a bank whose core business is wealth management and which is not part of a wider group that provides retail and/or corporate/investment banking services.

The winner will need to demonstrate for the year under consideration (i) a track record of identifying, meeting, and exceeding the needs of its clients across investments and services, (ii) business momentum and growth in line with strategic imperatives, and (iii) progress in preparing the business for the future.

The most compelling pure plays are those that lead with (i) the strength and independence of their advice (ii) an alignment of interests (iii) high-touch services, and (iv) an open-architecture product platform where the emphasis is on quality.

Applicants will be assessed across five criteria: (i) Client Assets, (ii) Business Strategy &
Performance, (iii) Platform & Offering, (iv) Human Capital, and (v) Client Experience.
Note: Those private banks that had AUM derived from their Asia business of US$50 billion or under during the period under consideration for the awards may apply for the separate ‘Best Boutique Private Bank – Asia Pacific’ category instead. Private banks are also welcome to apply for both categories if applicable, which can be accommodated in one pitching session.

Please refer to the Whole of Business and Market Segment Awards submission sheet for full submission guidance. Submissions must include a completed submission sheet.