Final Word 2018: Enid Yip, J. Safra Sarasin

Enid Yip, Asia CEO, J. Safra Sarasin shares her views with Asian Private Banker in the ‘Final Word’, a ten-part series where the industry’s leaders share their thoughts and opinions on key issues around industry trends, business performance, investment solutions, regulations and compliance, and technology.

Technology | What is your view on robo-advisors and is your firm developing robo-capabilities of its own? Have you observed any robo-advisory developments that could materially disrupt the industry?

At Bank J. Safra Sarasin we are always focused on our clients’ best interests. We deploy technology that will assist in managing a client’s assets but at the heart of our offering is people. Our clients are people, not datasets to be optimised. They have complex and sophisticated needs. These can be very nuanced — they don’t fit an algorithm. Some of their needs are emotional, which a machine cannot understand. But a client relationship manager has empathy which, when combined with expertise, allows us to offer clients the support and advice that they need. In person, by a person.

Meet 2018’s industry leaders in the full round up of of Asian Private Banker‘s the Final Word 2018.


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