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“Cruel and brutal reality”: Banks that don’t engage the next-gen will see assets shrink – BNP Paribas WM

By Stanley Yupu Li , senior reporter | 28 February 2024 | 4 minutes read

Engaging with next-generation family members can be challenging, time-consuming and not very profitable. However, engaging the next-gen is still essential, as banks which fail to do so could see their assets under management shrink, BNP Paribas Wealth Management’s (BNP Paribas WM) Taiwan market head, told Asian Private Banker. “There is a lot of noise out there about what banks should…

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