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Digital advisory is everywhere. But what’s really changing? HSBC, BNP Paribas weigh in

By Stephanie Li , reporter | 21 August 2026 | 5 minutes read
Image from Unsplash.

Wealthy Asian investors are increasingly abandoning transactional trading in favour of structured portfolio advice, driving double-digit AUM growth across digital advisory platforms. BNP Paribas Wealth Management’s digital advisory platform, MyAdvisory, has clocked a compound annual AUM growth rate of over 20% over the past five years, reflecting a sharp shift among wealthy Asian investors from transactional trading to fee-based portfolio…

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