Macquarie Private Wealth Asia is new and has only recently embarked on a branding campaign. Its tag line should be “Macquarie Private Wealth Asia – the different bank”. That at least is how Joseph Poon, Macquarie Private Wealth Asia’s (PWA) Singapore-based head, repeatedly describes the firm. Here is a sample sound bite: “The first thing we say to a client…
STRAIGHT TALK: Joseph Poon, head of Macquarie Private Wealth Asia
22 March 2010
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