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Agentification and Lego blocks? Inside UBS’s digital transformation

Wiwi Gutmannsbauer, UBS

Having drafted UBS’s first private banking e-business strategy in 2001, Wiwi Gutmannsbauer has witnessed the development of a 25-year strategy that continues to drive the bank’s digital transformation efforts today. “Going to a bank should not be like going to a dentist. It should be an interaction that is convenient, fast, and tailored to what clients really need,” said the…

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