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BNPP WM “playing to win but ready to fail” with digi strategy, says co-CEO Lecomte

Vincent Lecomte, co-head, BNP Paribas Wealth Management

Vincent Lecomte, BNP Paribas Wealth Management’s co-chief executive, has told Asian Private Banker the bank has strong stakeholder backing for its ambitious — and expensive — digital experience programme aimed at increasing client engagement over the medium to long-term. Lecomte declined to reveal just how much the private bank is spending on its digital project driven out of so-called ‘factories’…

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