This award recognises a private bank that understands the importance of engaging entrepreneur clients and tailoring solutions and services for this emerging and critical client segment. It is open to private banks operating in the onshore China market that offer dedicated services to entrepreneurs, including but not limited to: integrated personal, corporate and investment banking; access to institutional-level investment opportunities and products; cross-border services and offerings where appropriate.

该奖项旨在表彰从事在岸中国业务，致力于为企业家客户这一愈发重要的群体提供一流的定制化服务的银行。参选银行应为企业家客户提供包括但不限于整合的个人，企业及投资银行类服务，机构水平级投资机会与产品及跨境服务。