This award recognises a private bank that understands the importance of engaging and preparing the next generation of clients and how this segment will influence its business offering. It is open to private banks operating onshore in China that offer dedicated services to next generation clients, including but not limited to: investments, wealth planning & education, and credit and financing.

该奖项旨在表彰从事在岸中国业务，致力于为其客户的下一代提供投资，财富规划与教育等高水平服务的银行。参选银行应深悟与客户下一代建立联系并为其财富传承提供全面的准备服务的重要性。此外，参选银行还需把握下一代传承服务对银行整体业务的影响。