“For each client, I craft a love letter”: Indosuez WM Swiss CEO

Photo by Michaela St on Unsplash

In a private banking world where client interactions are often measured by numbers and quotas, Marc-Andre Poirier takes a refreshingly personal approach. Rather than aiming for a target, he focuses on making each conversation meaningful, following up every meeting with a “love letter.” These handwritten, highly personalised letters go beyond the usual pleasantries, reflecting appreciation and admiration for the client’s…

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