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Client-centric from the start: Alison Law on the service model of Hang Seng PB

Alison Law’s core mission at Hang Seng Private Banking is to bolster its private wealth management services through what she called “customer empathy” — embracing the bank’s long values and traditions in treating clients. “So rather than spending too much time looking for the perfect theoretical [PB] model for clients, we put our clients at the centre of everything we…

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